Prophet's David Aaker Named One of Nation's Top Ten Marketers
OLD SAYBROOK, CT. -- Members of the Marketing Executives Networking Group (MENG) – an elite national organization comprised largely of senior marketers – have named Prophet Vice Chairman David Aaker as one of the nation’s leading marketing influencers.
In a recent MENG survey, members were asked to name the most important and influential names in marketing and business. Aaker was listed fifth among the top ten in a list that also include Apple’s Steve Jobs, Warren Buffett of Berkshire Hathaway, Blink author Malcolm Gladwell and former General Electric Chairman and CEO Jack Welch. (For the complete story please visit Adage.com)
Professor Emeritus at the Haas School of Business, University of California, Berkeley, Aaker is the author of 12 books and numerous articles on branding and strategic marketing.
Prophet (www.prophet.com) is a leading global consultancy specialized in helping Fortune 500 clients and their senior marketers more effectively use brand and marketing to drive profitable growth.